Prologic reshapes its market image

2009 January 10

34 years of IT and software solutions and it’s time to show a progressive image in the market… enter Future Medium.

Shaking it up right from the start it was clear that there was a battle going on between stable methods of business and the new breed agile players. Prologic knew how to deal with these challenges and all that was left was to show it online.

Dealing with a 2-prong business that has seen significant growth in its Business Process Modelling revenue was interesting as the user base needed either segregation or education to understand the product service mix.

Working closely with senior management of Prologic we also undertook a snapshot assessment of market positioning and outlined steps to reinvigorate the brand.

Visit www.prologic.com.au

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