What happens when we get involved from the ground up and help drive a rebrand and whole new market access strategy?… well naturally a website. But it’s still in the making…

Over the last two years, the TSO has been working with Hobart based website developer Future Medium Pty Ltd for a digital strategy and the delivery of a new public website as part of a major sponsorship deal.

Future Medium is utilising its Strategic, Creative and Technical strengths to deliver a state of the art website redevelopment to promote the TSO’s goals and objectives. This will benefit the TSO by presenting a new site that is visually engaging and strongly aligned to the TSO brand, and will act as a powerful communication and education tool. This work will be seamlessly integrated with the TSO’s current back-end systems, facilitating increased business efficiencies. Both parties see this as a ‘Win, Win’ situation.

During the initial stages of the process, Future Medium discovered the TSO required assistance with its branding position and prompted the TSO to establish a new brand strategy and identity with the assistance of Inspired By Marketing and subsequently Clemenger Tasmania.

With the arrival of the new brand material the web project went into full swing – for the last four months Future Medium have been designing and developing an exciting new website.

“Along with the new ‘Ignite’ look and feel, the website will include many new interactive features, bringing the TSO to the front of the pack on a global scale” said Glen Johnson, Managing Director of Future Medium.

An interactive timeline of upcoming and previous events has been created for users to browse both upcoming and historical events. Similarly, a browser has been created for users to view and purchase recordings produced by the TSO.

Facilities will be provided for user reviews and feedback of events and albums. Users can book tickets and purchase albums online via the new integration of the Tessitura booking system.

An array of information will also be available about the TSO, its venues and concerts.

Launch of the new website is scheduled for late 2009 and is sure to be a classic hit.